Delightfully Smart
LG’s philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives. The brand is reaching out to discerning consumers with keen sensibilities - people who continue to explore new activities and take on new challenges to experience more and achieve a better life. LG has developed the brand image gradually and consistently, always to communicate, “Life’s Good.” LG is contemporary yet authentic, always evolving the fundamental philosophies to the modern arena.
